British Airways Performance Analysis Assignment - 1

British Airways Performance Analysis - Assignment Example The above ratios reveal the comparative performance of BA for the two years under consideration. Profitability- wise operating profit ratio has registered a commendable performance in 2008 as compared to 2007. In fact ‘the operating profit margin measures the percentage of each sales dollar remaining after all cost other than interest, taxes, and preferred stock dividend are deducted. It represents pure profits earned on each dollar.†(Lawrence J Gitman, page 67) The performance of BA has been excellent raising its operating profit ratio from 7.09% in 2007 to 10% in 2008 despite the fact that the rise in revenue is merely 3%. In the year 2007 total revenue was  £ 8492m and that has risen only to  £ 8753m. The extremely good profitability performance is again corroborated by the fact that return on equity has gone up from a mere 8.39% to 21.74%. Such a large increase in return on equity is remarkable when the total equity has risen from  £ 2411m in 2007 to  £ 3233m. Overall BA has performed extremely well on profitability front. Liquidity has been a problem for BA in both years. Liquidity reflects the short term solvency situation of a company. Liquidity position provides an idea about whether the company is in a position to meet its short term obligations when those become due. Liquidity of a company is aptly reflected by its current ratio. The current ratio of 2:1 is considered optimum for any industry, but this standard again differs from industry to industry. BA has a current ratio of 0.95: 1 in 2007 and 0.97:1 in 2008. By any standard, the current ratio is much lower than the required standard. BA is facing a liquidity crunch and if it continues like this BA might face difficulties in meeting its short term obligations. Current ratio change in 2008 when compared to 2007 is not even noticeable. The contributing major factors to the deteriorating the liquid position of BA are current interest-bearing deposits that have depleted from  £ 1642m in 2007 to  £ 1181m in 2008. Liquidity is certainly a cause of concern for BA.  

The place of animals in society is an important theme in wicked.Why Essay

The place of animals in society is an important theme in wicked.Why does Elphaba make it her mission to fight for animal right.How else does social class define - Essay Example The animals hurled themselves into the violent flow in an effort to escape certain death. Those who turned away from the effort remained grounded in their animal state, while those who actually achieved the goal of making it to the safety of the banks received the reward of sentience and consciousness. The element at work as far as Elphaba's mission to return the dignity of Animals taken away by the Wizard is that the Lurlinest religion was a matriarchal myth. Part of the Wizard's plan in ruling Oz is to deconstruct and explode the matriarchal tradition and impose a patriarchal one. The evolution from a matriarchy to patriarchy is the thematic underpinning that connects Elphaba to the Animals. "Elphaba looked like something between an animal and an Animal, like something more than life but not quite Life" (77). Both are outsiders, socially disruptive to the predominant ideals associated with the kind of fascist rule that marks the Wizard's reign.